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Warrnambool – the home of great ideas

News Article Date: 
Friday, 25 January 2019

Fletcher Jones isn’t a name that necessarily comes to mind when the term “start-up” is used, but Gareth Colliton, of the newly formed Ideas Place, says he is a prime example.

“The approach that Fletcher Jones took with his business translates very well to today’s start up space,” he said.

“It was 101 years ago that Sir Fletcher had the good idea to sell trousers off the shelf rather than made to order, forever changing the way we purchase our pants!

“Fletcher Jones not only influenced the way we buy clothing but he changed the fabric of Warrnambool forever.

“From Nobel Prize winners John Eccles to fashion icon Lisa Gorman, Warrnambool continues produce incredible people with fantastic ideas.”

The Ideas Place will fittingly be launched at the Fletcher Jones Factory on February 7 at 5.30pm, with guest speaker Quiksilver Global Creative Director Simon Buttonshaw.

The event will also shine a light on three of the region's newest entrepreneurial fashionistas, Alexis Steere from Albeco, Erin Grigg from Always and Belinda Pitt from Cat Street.

Mr Colliton said that everyone has at least one good idea for a new invention or business and that the difficult part is recognising its potential and taking the first steps to bring it to life.

“If you’ve already got your good idea, congratulations, that’s probably the hardest part done,” he said.

“We are here to help you go from being someone with a good idea to being the founder of your very own start-up business.”

The government-backed initiative includes a series of events and workshops with local and national experts in the business start-up space.

”The term start-up business means a lot of different things to different people, but when you boil it down, it’s a business that starts small but can have the potential to reach a national or even international market,” he said.

“That may all seem a bit daunting, and that’s where the Ideas Place comes in.

“If you have a great idea, this is a low-stress, supportive way to dip your toe and see if it’s something you want to pursue.

“Start-ups aren’t just for inner-city types. Some of the best start-ups in Australia have their beginnings on farms, beaches and family kitchen tables.”

Funded by LaunchVic, the Ideas Place is a Warrnambool City Council initiative in partnership with Runway, the Moyne and Corangamite Shire Councils, Deakin University, South West TAFE and the Food and Fibre Council.

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