Search form


Let's talk about future WAG

News Article Date: 
Thursday, 1 April 2021

The Warrnambool Art Gallery is starting a conversation with the community about how the gallery will look and function in the future.

 “For some years the gallery and community have wondered about the capacity of the current gallery building to accommodate the extraordinary collection we have,” Warrnambool Mayor Cr Vicki Jellie said.

“As a Council we’re focused on maximizing the value of our assets and operations and this is a project that has potential to provide increased social, cultural and economic benefits.

“Currently the WAG can display only a small percentage of its permanent collection at any one time.

“We are the custodians of a growing collection of Aboriginal artefacts and art work and we need to be able to share this key cultural collection more widely and appropriately.

“We’re also constrained by the spaces we have available for temporary exhibitions and for the community.

“So we’re interested in hearing from the community about how it sees the future of The WAG.

“We’re hoping that it will be a conversation that includes many voices.

“The gallery has many stakeholders, from its loyal Friends of the Gallery through to visitors to the city who come to see regular exhibitions, through to tourism operators who benefit from strong arts and culture activity in Warrnambool.

“We’d really like people to think about how they value the arts, what it brings to our lives and how we can position our city as a place that attaches a high value to arts and cultural heritage.

“The feedback we receive will help inform a business case that we will use to guide our strategic direction.”

The business case is being prepared with the assistance of renowned cultural tourism consulting firm, SMA Tourism.

The community will be provided with a range of opportunities to become involved.

“There will be interviews, face-to-face workshops and an ideas board,” WAG Director Vanessa Gerrans said.

“The business case is a critically important report needed to justify investment in the redevelopment of the WAG, for Council and external funders including the Victorian Government, Commonwealth Government and philanthropists.”

To become involved in the conversation check out the WAG website:



Engage with Warrnambool

Council Enterprises

Council runs and manages a number of Enterprises for the benefit of our residents and visitors.
Explore everything that Warrnambool has to offer below.

Experience Warrnambool

Festivals and Events

What's On in Warrnambool

Discover everything happening in Warrnambool