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Doorway to China

City to host top Asian business workshop

News Article Date: 
Wednesday, 28 February 2018

Warrnambool’s status as a leading regional city in fostering Asian capability in its businesses has helped to secure a Federal Government supported business event.

Warrnambool has been selected as the only regional Victorian city to host Asialink Bussiness’ State of the Nation: ASEAN Roadshow on March 5.

Asialink Business, the National Centre for Asia Capability, is partnering with the Australian Government’s Australia-ASEAN Council (AAC) to deliver the roadshow and raise awareness about the opportunities for local businesses in Southeast Asia’s booming markets. 

Asialink Business CEO, Mukund Narayanamurti said that he is delighted to partner with the AAC and Warrnambool City Council on this event, in the lead-up to the ASEAN-Australia Special Summit (Sydney, March 16-18).

“ASEAN has much to offer businesses in Warrnambool and throughout Australia - Its economic growth is outpacing the rest of the world, and with a young and mobile population, ASEAN is set to become the fourth largest economy globally by 2030.

“But while the statistics are impressive, many of the opportunities are still untapped. The State of the Nation: ASEAN series will help bridge this gap.”

The forum on March 5 will explore opportunities for Australian entrepreneurs and businesses to tap into the burgeoning Asian market, particularly in regards to e-commerce, while a panel will explore key trends and market insights.

Asialink Business Development Manager Thomas Day said that Warrnambool is at the forefront when it comes to connecting with Asia, with the award winning Warrnambool China Bureau just one example of the unique opportunities available to south-west businesses.

“The reason we chose Warrnambool is that we really see it as a leading centre of internationalisation,” he said.

“Warrnambool is leading the charge and there are a lot of really innovative local businesses that are well positioned to seize the opportunities.

Mr Day said that more and more Warrnambool businesses were taking steps to engage with southeast Asian and other Asian markets. For example, in response to growing numbers of Chinese tourists, more businesses were providing Chinese signage and menus as well as accepting Union Pay.

“It’s initiatives like this which show that local businesses have gone beyond recognising that there is an opportunity and they are actually getting things done,” he said.

The panel discussion will be held in Melbourne and livestreamed to Warrnambool with audience members able to submit questions.

The panel consists of Kate Eriksson, Head of Innovation and Disruption at PricewaterhouseCoopers, Fraser Thompson, President of AustCham ASEAN, Nigel Stitt, Head of Global Sales Australia New Zealand at Telstra and Lucy Liu, Chief Operating Officer at Airwallex.

The Hon Philip Dalidakis MP, Minister for Trade and Investment, Innovation and the Digital Economy, Small Business will give a keynote address.

Mr Day said that as well as providing access to some of the nation’s top experts in the field, the Warrnambool roadshow will be a place where likeminded businesses can meet and share their experiences in the Asian market either domestically or via exports.

“The forum is a way of connecting businesses to talk about their experiences and share their ideas, insights and success stories.”

The event is free to attend and will be held at the Civic Centre, 25 Liebig Street from 12-2pm on March 5.

FInd out more information and register your attendance


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