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Zoe Penning

CBD shopper with a $1 million chance

News Article Date: 
Friday, 6 October 2017

Shopping in Warrnambool’s city centre has netted local resident Zoe Pennings $10,000 and a chance to become a millionaire.

In May this year Zoe spent $40 at Unisex Cuts in Liebig Street then went online and entered the Warrnambool City Council’s $1 million city centre promotion.

This week her submission was plucked from a total of 16,050 entries.

The local resident is now in the major prize draw to be held in Liebig Street on November 5.

There she has a chance to win $1 million, a $20,000 voucher to spend at Provincial Home Living, a $50,000 holiday from National Warrnambool Travel, $100,000 to spend at one of Warrnambool’s major car dealers or a home through Ludeman Real Estate valued at up to $400,000.

Ms Pennings will pick an envelope at random from a barrel of 250. Each major prize will have one envelope in the draw while the remaining 245 will represent $10,000.

Ms Pennings, 25, said that she couldn’t believe her luck.

“I was in shock when I found out I had won… but now I’m really excited,” she said.

“I’ve heard a lot of people who were excited to be entering the competition, it’s been great.

“I try and support local businesses in town where I can.

“The street is looking really good so far and I can’t wait until it’s finished.”

The $1 million promotion was part of Council’s City Centre Renewal business support package.

Of those who entered, 55 per cent indicated the promotion influenced their decision to shop in the city centre.

Warrnambool City Council Manager Economic Development and Investment Shaun Miller said that the promotion had achieved its objective of encouraging people to continue to shop in the CBD.

“The fact that more than half of the entrants were influenced to shop in the CBD as a result of the promotion is a great result for one of our business support initiatives,” he said.

“Before the works began, the two key concerns we were hearing from traders were that people wouldn’t think they are open, and they wouldn’t want to come into the CBD because of the works, so we worked with the city centre leadership group and CBD traders to develop tools and a business support program to assist traders during the construction period.

“The competition captured $2.3 million in total spending of which more than $1.2 million was as a result of the competition.

“The data captured as part of the promotion will also offer local businesses strong consumer insight into their customers and a better understanding of their buying behaviour. 

“We are working with Commerce Warrnambool to present these findings to the local business community to improve the way the city reaches and connects with a customer.

“This has been a highly successful initiative and we wish Zoe the best of luck for the major prize draw!”

The $1 million promotion also revealed that 63 per cent of entrants lived in Warrnambool and 81 per cent were female.


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